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Weissenberg Effect - image - 400x225px

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The "Weissenberg Effect" or Rod Climbing Experiment
You may have noticed when baking that fluids don’t always behave as expected when you agitate them. If you put a spinning rod into a fluid, we’d expect the rod to fling fluid away, creating a little vortex that stirs everything around. And for a typical Newtonian fluid, this is what we see. The fluid’s viscosity tries to resist deforming the fluid, but the momentum imparted by the rod wins out.

With a viscoelastic fluid, on the other hand, the story is much different. As before, the spinning of the rod deforms the fluid. But the viscoelastic fluid contains long chains of polymers. As those polymers get stretched by the deformation, they generate their own forces, including forces parallel to the rod. Instead of being flung outward, the viscoelastic fluid starts climbing up the rod, with the stretchy elasticity of the polymers helping pull more fluid up and up.

Video source:
https://www.youtube.com/watch?v=P8hFf7e4sa4

References:
http://wwwhome.lorentz.leidenuniv.nl/~saarloos/Papers/rodclimbing.pdf
http://www.rheosense.com/applications/viscosity/newtonian-non-newtonian

Experiment:
http://web.mit.edu/nnf/research/phenomena/rodclimbing.html

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« This effect is due to the normal stresses that the shear induces in the polymeric fluid: the shear stretches and orients the polymers. The difference in the normal components of the stress tensor that this anisotropy induces is such that the fluid is pulled inwards and climbs the rod »
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